西洋参集团管理变革策略研究.pdfVIP

ABSTRACT Chinese companies have been making impressive competition with international business giants after China’S entry into WTO We are glad to find that many industries have made great progress in the last 20 years，and gained some competency abroad，which means our industries have to face hard challenges There’S no doubt that，under the circumstances of China’S impressive economic growth and the global business integration，the past economic mechanism has made incredible effects，but on the other hand it has made positive effect to some extent，which makes it hard to conceive operating problems．Some business entities are now becoming less competitive in local market，and neither in foreign trade． It’S time for China’S health—care industry to improve performance if they struggle to survive and to stand out in a crowd． The thesis is composed on the basis of the case where XiYangShen Group，a long-history state-owned company，came into changing problems and took action after it transformed into a private business entity．Industry model，competition model，SWOT model are applied to the necessity of organizational changing strategy． By case analysis，the author has made research upon changing action over distribution chain，quality control，superior performance and knowledge management．Changing obstacles are found and constructive solutions suggested．And on the end，systematic changing management techniques are drawn for reference to those who are going to change and to those who are now facing changing obstacles． Keywords：Management change，Strategy． V 月U 旨 我国的企业改革速度缓慢，效果不佳。笔者痛感我们的许多企业领导者空有 满腔的变革热情和勇气，但却没有比较科学和有效的变革方法论的指导。这种变 革所能取得的效果也是自不待言。 古典管理学派、行为管理学派、乃至于近20年出现的流程再造学派和组织 管理学派，都对管理变革进行了有益的探索，对我们的管理变革提供了借鉴作用。 近几年，国家加大了国有企业改制的力度，国有股份部分甚至全部退出。改 制后的企业，既有原先积累的宝贵经验，又有传统体制沉淀下的管理弊端。 如何加强管理变革，积极探索建立符合我国国情的企业管理模式，缩小与国 外的差距，增强企业的国际竞争力，应对新经济环境下的激烈竞争，这既向我国企 业提出了严峻的挑战，更为企业提供了实现快速发展的历史机遇。本文对老国有 企业西洋参集团转制后进行管理变革过程中面临的机遇、挑战及应对措旆进行分 析研究，发现其中可能存在阻碍变革的问题，并提出了建设性解决方案。最后， 本文归纳出其改革中具有借鉴意义的系统化的变革管理方法，以供