国内医学电子音像出版物市场的研究.pdfVIP

!里塑垦堂皇三堂堡!!坚塑!!塑塑壅! 至堡竺!!堕竺鱼!!!：坚—— Abstract The domestic market of medical electronic and audio-visual publications has developed quickly from a very low start-up point since 1998，and gradually it becomes the main force in the domestic markets of scientific＆technological electronic and audio-visual publications Such situation is mainly due to the change ofthe development ofaudio-visual technology，computer technology,the demands ofschools etc In recent years of market competition，four presses have succeeded by making good use of their own advantages and taking reasortahle strategies[-[owever,the problems of presses themselves and some external environment furces hinders the development ofthis market due to the limited market capacity． In the publication field，electronic and audio-visual publications fall into the category of technical products，so the changes and development ofthis industry to a large extent depend on the change ofthe technological situation．At present，science and technology is developing rapidly day by day，providing a capacious stage fur the innovation ofproducts．In such environment，whoever can catch the opportunity to develop innovative products satisfying the needs ofcustomers will stand out in the future competition． This thesis is divided into six parts In the first pmt,the autllor in订oduces the history of the development of medical electronic and audio．visual publication market The second part mainly touches upon the market segmentation of medical electronic and audio-visuai publications．In the third part，the author mainly discusses the advantages，strategies and future trend of participants．In the fourth part，the author introduces the way by which he carried out a reader investigmion and the result of analysis．In the fifth part．the author analyses the limited factors iu the development of the market of the present medicaI electronic and audio，visnal pub[ications．and at the same time provides relevant countermeasures．And in the sixth part． the a