苏州付费数字电视产业化发展和对策研究.pdfVIP

苏州付赞数字电视产业化发艘及对策研究 中文提要 中文提要 2001年4月28 R．苏州有线数字电视正式推出，这也成为我国第一个投入市场 运营的数字有线电视。时至今t7t．时间已经过去4年，付费数字有线电视虽然已经在 全国遍地开花。但真正能按照产业化发展的思路，按照市场规律成熟运营的地区并不 多。苏州付费数字电视要实现产业化发展也尚待时日。 基于以上原因，本文从产业化的角度出发，对当前我国付费数字电视的发展从宏 观和微观两个层面进行深A．N析。文章借助产业生命周期、产业结构和产业高度及相 关经济学的理论，采用调查研究和案例分析的方法对近几年来发展比较成功的运营模 式进行了有益的整理和归纳．通过分析、比较和借鉴其他城市的成功经验，从发展历 程、发展现状、发展问题三个方面进行论述并力求提出苏州市付费数字电视产业化发 展的策略。笔者认为，拥有庞大产业链并且处于形成期和成长期的付费数字电视产业 的发展，特别需要政府的政策支持和协调整合各方资源．形成合力。在整体转换思路 下重点推进带动产业发展。 关键词：苏州付费数字电视产业化对策 作 者：杜晓红 指导老师：黄震 Industrialization and Strategic Research of Paying Digital Television in SUZHOU Abstract Suzhou DigUa Community Antenna Television came into been on the day of April 28，2001，which is the first one of been virtually operated in our country．But from now on,4years has gone，although paying digital television has spread all over the country,few of them conform to the rule of markcdng．we also need time to realise industrializationg of paying digital television in Suzhou。 According to the above代曩默ms，this paper goes from the industrialization down to the aspect of the macroscopical and microcosmic,an丑Iyzmg the courrent development of paying drgital television．by dim of the industry lifeeyele、industry structure、industry higim髂s and oth掰economics theory,tim author conclude comparatively successful case．s mcluding Shangh,d，Shenzhen，Qingdao and Foshan by the means of indagation and cases analyzed—After comparing and analyzin other citys’experience,the auther discuss the cour船，actuality，advantage and inferior position of paying digital television in Suzhou and then bring forward some strategic to realise Industrialization．The author think that paying digital TV is on the form stage，SO the government should inha／icE policy sustain and conform resource． Zey们rds：Suzhou Paying digital television Industrialization Strategic II Written by Du-xiaohong Supervised by Huangzhen 详细摘要 本文的最大特点是在宏观视野的观照下对苏州市付费数字电视产业化发展作了 深入剖析。本文首先确定了付费数字电视的基本概念，发展付费数字电视要解决的若 干问题，并引入经济学中关于产业生命周期、产业结构和产业高度等相关理论构建起 全文的研究对象和理论基础。作者在研究的初期主要