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ThelululemonChangeCase.doc
The lululemon Change Case
Prepared by Change Consulting Group
Ellena, Gilbreath, Haack, Hardy, IrishUniversity of Southern California
CMGT 508
Executive Summary
Lululemon is facing many challenges due to changes made by the previous executives of the organization. These challenges include culture changes (decentralized manufacturing, aloof executive team), decreased revenue (large drops in store sales), increased competition (larger scale, lower cost), pressure to please stockholders (misaligned growth initiatives), a lack of trust between employees (executive mismanage
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