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有互联网思维的拉夫·劳伦运动衫 Is the Player Nervous? Just Ask His Shirt 来源：纽约时报 2014-08-29 07:37:51 TENNIS HAS an emotional impact that isn’t confined to the court. Consider the ball boy, who speeds the game along by retrieving stray balls for the players. 网球对情绪的影响不仅在球场内。以球童为例，他们给球员捡球，这有助于加快比赛节奏。 “It’s fascinating to see this guy at the peak of his youth and his health, to watch the stress that he’s under when Roger Federer is handing him a ball,” David Lauren said last week, just days before the United States Open, which starts on Monday. “这个球童正当青春，正是最健康的时候，你看罗杰·费德勒 Roger Federer 递给他球时，他感到有压力了，这真有趣，”大卫·劳伦 David Lauren 上周说。当时离周一（8月25日——译注）开幕的美国网球公开赛只有几天时间。 “You can actually see his heart rate spike,” said Mr. Lauren, who has monitored those activities remotely. “You can see his breathing.” “你真的能看到他的心跳猛然加速，”劳伦说。他从远处监视那些活动。“你能看见他的呼吸。” Mr. Lauren, the executive vice president for advertising, marketing and corporate communications for the Ralph Lauren company and a son of the designer, isn’t cyberspying, nor is he tricked out with some newfangled sensor providing access to his subject’s inner workings. It’s the ball boy who will, in a manner of speaking, be wired. 大卫·劳伦是拉夫·劳伦的儿子，是公司负责广告、市场推广和公司交流的执行副总裁。他不是在进行网络监视，也没装备什么新奇的感应器去感受观察对象的内在活动。从某种意义上说，要被装上新奇设备的是那个球童。 Come Monday, ball boys at the Open will be trying out, in full view of fans around the globe, the sexy nylon T-shirt that marks Ralph Lauren’s entry into the rapidly advancing world of wearable technology. 周一，美国网球公开赛的球童们将会在全世界面前试穿性感的尼龙T恤，它标志着拉夫·劳伦公司进入了快速发展的可穿戴技术世界。 “Everyone is exploring wearable tech watches and headbands and looking at cool sneakers,” Mr. Lauren said. “We skipped to what we thought was new, which is apparel. We live in our clothes.” “大家都在探索融合可穿戴技术的腕表和发带，关注酷酷的运动鞋，”劳伦说，“我们跳到我们曾认为新鲜的东西上，那就是服装。我们生活在自己的服装里。” What spectators will see this week is a slick, form-fitting black athletic shirt, the Ralph Lauren polo pony emblazoned on the front. What they won’t see is the conductive silver-coated thread that is wov