(参考)淘宝C店信用问题分析及其对策.docVIP

毕业论文 淘宝C店信用问题分析及其对策 摘 要 随着互联网在中国的的飞速发展，网上购物成了不可逆转的趋势，越来越多的网络商城网站“拔地而起”，想方设法瞄准这块市场。在网购做的规模最大的莫属淘宝C店。中国网络购物市场从1999年以来快速的发展和改进，使得中国近几年来电子商务发展十分迅速。 在网上购物快速兴起的同时，信用问题正日益成为制约其健康发展的主要因素，并有可能影响网民的消费信心和消费意愿。由于网上交易人数众多，交易频繁，欺诈现象层出不穷，使得电子商务的信用环境较差，让人们对网上交易存在不信任感。网上购物的诚信问题成为困扰互联网的最大问题，网上信用缺失给企业信誉和网络营销、电子商务等线上等交易平台带来诸多不利。这些信用问题贯穿电子商务的整个交易过程，影响着整个电子商务未来的发展。 本文以淘宝C店为立足点，对淘宝C店的情况进行分析，着中对其信用问题进行分析。分析信用情况泛滥的原因和泛滥的表现，并将其一一列举出来。结合所学理论知识和目前淘宝C店的各种情况，通过加强淘宝会员身份验证、细化信用评价标准、将交易金额纳入信用评价内等方面提出可实施的有效对策，以达到改变信用问题泛滥的局面，完善现有的信用评价等级。 关键词：网购； 安全 ；问题 ；对策 Abstract As the Internet in Chinas rapid development, online shopping became inevitable trend, more and more network mall site ground, aiming to the market. In the biggest net buys do belong to clean out treasure C shop. China network shopping market since 1999 fast development and improvement in China, which in recent years electronic commerce development very quickly. In online shopping rapid rise at the same time, credit issues are increasingly constrains its healthy development of the main factors, and is likely to affect the netizen consumer confidence and spending will. Due to the large Numbers of online transactions, the trade frequently, fraud phenomenon emerge in endlessly, make the electronic commerce credit environment is bad, let people online trading exist to distrust. Online shopping credibility problems with the biggest problems as the Internet, on the net the credit loss to the enterprise prestige and the network marketing and e-commerce, such as online transaction platform to bring a lot of disadvantages. These credit problems of e-commerce transactions through the whole process, affecting the whole electronic commerce future development. This paper to clean out treasure C shop as foothold, to clean out treasure C store situation analysis, with its credit problems are analyzed. The cause of the flood credit status analysis and the flood of performance, and will it come o