新媒体时代基层政府公信力建设的研究.pdfVIP

摘 要 基层政府公信力就是基层政府在行政活动中，通过履行职责、信守对公众的承诺等方 式和途径，获得公众的认可、支持和信任的能力。基层政府和人民群众接触最密切、最直 接、最频繁，基层政府公信力的高低直接影响到党和政府在人民群众中的地位和形象。以 网络为核心的新媒体有力的推动了我国政府民主化进程，对于我国政府公信力的构建具有 十分重要的作用，但是新媒体对基层政府公信力带来积极影响的同时，也带来了消极影响。 本文主要是依据相关理论，查阅分析发生的案例，结合工作实际，分析当前基层政府公信 力的现状，找出在新媒体时代公信力下降的原因，在此基础上提出了一些有针对性的对策 及建议。本文主要有四个部分：第一部分是绪论部分，通过对选题背景、国内外研究现状 进行分析，阐述本文写作的目的、意义，确定研究思路和方法。第二部分对相关理论进行 分析，首先对新媒体时代的相关概念进行分析并加以界定，进而分析当前新媒体时代的特 征，并予以总结。分析阐述政府公信力和基层政府公信力的概念，具体阐述其内涵与特征。 结合国内外的相关理论，综合叙述公信力的评价指标，为第三部分通过这些指标分析政府 公信力出现的问题奠定基础。第三部分通过典型案例的实证分析，剖析当前基层政府公信 力的现状。以实际突发事件为例，先对事件的过程加以描述，之后对事件中的各个主体的 行为进行理论分析，进而得出新媒体时代基层政府公信力流失的原因，为第四部分提出加 强基层政府公信力建设的途径奠定基础。第四部分全面、系统的总结基层政府公信力流失 的原因，并提出基层政府公信力重建的难点，并结合当今时代背景，探寻基层政府公信力 建设的正确途径，探索建立长效机制。 关键字：新媒体；基层政府；公信力 万方数据 Abstract The grass-roots government credibility is that local governments in administrative activities, through duties, abide by the public commitments ways and means to get public recognition, the ability to support and trust.The grass-roots government contact the people the most closely, the most directly and the most frequently. The level of grass-roots government credibility directly affect the status and image of the party and the government in the mind of the people. The new media of taking network as the core promoted the democratization process of our government powerfully and played an important role on the construction of our government credibility.The new media brought positive effects to the grass-rooted government credibility, however, it also brought negative effects. This paper is mainly through the study of the related theory of grass-roots government credibility issues in the new media era, referred to the analysis of the case, combined with the practical work, analyzed the current situation of grass-roots government credibility, and found out the reason for the decline in the age of new media credibility, this paper puts forward some targeted countermeasures and suggestions on this basis. This paper mainly ha