Lecture 2 Headline.docVIP

Lecture 2 Newspaper Headline 新闻标题的特点 A brief introduction of Newspaper Headline: Headlines are a significant part of news report. A good headline in itself is a good piece of brief news. Good headlines are those which are concise, expressive, and attractive. The function of headlines: 1. Summarize the news content 2. Beautify the layout (编排, 版面) of the newspaper Headlines condense the most important contents of the news or news that is mostly worth our attention. Headlines serve as an ideal guide to readers. The Characteristics of Newspaper Headlines from aspects of words, grammar and rhetorical devices Words 1) acronym and shortened words 2) colloquial and conversational words 3) midget words 1.1 Acronyms 缩写词 World Bank, IMF— Do They Help Or Hurt Third World IMF= International Monetary Fund （联合国）国际货币基金组织 b. PM to see MPs over big factory closures PM= Prime Minister; MPs= Members of Parliament 首相会见议员商讨大工厂停闭问题 c. QE2 may be sub’s target QE2= Queen Elizabeth II; here is the name of an ocean liner; sub= submarine “伊丽莎白二世女王号”可能遭潜艇攻击 d. NATO to Seek New Secretary General NATO: North Atlantic Treaty Organization 北约寻求新任秘书长 1.2 Shortened Words 节缩词 a. Weekly Mag for Stamp Lovers to be Launched Mag= magazine 集邮周刊即将发行 b. New Groups Boost in Hi-tech Research Hi-tech =High Technology 新兴集团推动高新技术研究 Exercise: Do you know the following acronyms shortened words? CPC CPPCC OPEC UNESCO IOC WTO WHO UFO MP grad expo ads 2) Colloquial and Conversational words a. Iraq Gets OK to Sell $1.6 Billion in Oil 伊拉克获准出售16亿石油 b. Uncle Sam, bar the door 美国对移民关紧大门 c. Chinese Web Opens Portals to New Way of Life Booming Internet Splits Haves and Have-Nots 中国的网络开启了新的生活方式之门 Haves and Have-Nots “有钱人和没钱人” d. Doing Business The Dot-Com Way Dot-Com 早已超过了它的字面意思：“.com”, 它们事实上已经成为“网络公司”的代名词。 3) Midget Words 简短小词 Quake Death Toll May Top 2000 = The Death Toll in the Earthquake