江苏省赣榆县智贤中学高中英语牛津版必修4 Unit 1 Advertising 同步练习(一).docVIP

Unit 1 Advertising 同步练习 一 总分 100分 时间 40 分钟 成绩评定 __________________ I. 根据解释，写出英语单词: 每题2分，共10分 A 1. resembling sb. or sth. but not the same ____________ 2. having knowledge or realization of sb. or sth. ____________ 3. praise sth. publicly in order to encourage people to buy or use it ____________ 4. work done for another or others ____________ 5. social ways of living ____________ II. 翻译下列词组：（每题5分，共30分） 1. A在电视上宣传新产品_____________ 2. B随时为某人服务_______________ 3. A与……类似__________________ 4. A使某人觉察到危险_____________ 5. A想到一些社会问题____________ 6. A在报上登广告 _______________ III. 阅读下列对话，并回答后面题目 （每题2分，共40分） Four people in an advertising firm are discussing a future advertising programme. B Bob A: OK. Our plan is to produce an advertisement for this famous computer which is supplied by one of China’s biggest computer producers — Legend Computer Group Corporation. Any ideas? B: I think it would be a good idea to have comments from secretaries and typists who are already using it. Then they can express their satisfaction with the product. C: Do you think so? Do you think managers want to read what users think about a new piece of office equipment? D: I agree with Bob. I think we should have a picture of the computer and give a description of the product. B: I’m afraid I can’t agree with you. That’s a good way of giving information, but it’s not a good way of persuading people. For one thing, it’s boring, and people aren’t going to read an ad that looks boring. For another thing, one computer looks very like another. People aren’t going to remember the name of the product. A: So what exactly are you suggesting? B: I suggest that we ask users of this machine what they think about it. We can photograph them using it too. Then we can put their comments at the top of the advertisement in big print. We can bring in some humor too. People enjoy reading humorous ads. D: The disadvantage with carrying out interviews is that it may take a long time. B: No problem. We can do some