International Business Unit Guide.docVIP

International School Undergraduate Program International Business (国际商务) Study Guide March-April; 2015 International School Jiangxi University of Finance Economics Course title: International Business Code: Credit: Teaching Hours: 3 hrs/w X 16weeks Introduction to the Unit In recent years, international business has emerged as an important area of study. While the world is becoming increasingly interdependent and integrated, the volume of international business is rising in a persistent manner. As a result, it has become almost imperative for business leaders, government policy makers and researchers to understand the nature and complexities of international business operations. This unit of study deals with the various international business issues, including numerous environmental variables such as cultural, political, economic and financial environments. It also deliberates son key trade and investment theories and issues such as regionalism, international business strategy and structure. From an international business perspective, the unit also looks into a number of functional areas such as human resource management, marketing and RD. This unit aims to addresses major challenges that a firm usually faces while doing business outside its home country. It also discusses the way it may overcome these challenges and exploit the opportunities available in the global market place. Although the primary focus of this unit is international, it is better to keep in mind that some of the topics may also apply to domestic firms as well. Unit Aims After completing this unit, you should be able to ? understand the definition and nature of international business ? comprehend and elaborate on the diversity and complexity of the international business environment. ? analyse strategies and structures used by international businesses. ? discuss the nature and operation of regional economic integrations ? incr