学术英语Unit6课后练习答案资料.ppt

Unit 6Consumer Behavior Suggested answers Text B It seems like every time Michelle calls to get help, they refer her to some new idiot who doesnt know anything, and she has to explain everything all over again. Unit 6Consumer Behavior Listening Unit 6Consumer Behavior Listening Dealing with unfamiliar words If the words do not hinder your understanding of the major points, just skip them over. Use contextual information, common sense and background information to guess the word meaning. Sometimes, the speaker might use paraphrases or definitions to explain new terms. If you fail to figure out the meaning of an important word, just move on and listen attentively to the speaker. Never let any new word distract your attention from the talk. Unit 6Consumer Behavior Listening Listen to a part of a lecture given by Joseph Pine, a writer and veteran consultant to entrepreneurs and executives alike. Then define the following words according to the contextual information, common sense or background information. things that you grow in the ground, raise on the ground or pull out of the ground remove/ to take or get sth out being treated like a commodity making according to requirements the economy where experiences are becoming the predominant economic offering Unit 6Consumer Behavior Listening Listen to the lecture again and then answer the following questions. Four. They are agrarian, industrial, service-based and experience economies. We used commodities as a raw material to be able to make or manufacture goods. Unit 6Consumer Behavior Listening Listen to the lecture again and then answer the following questions. Goods have become commoditized. Long-distance telephone service sold on price, price, price; fast-food restaurants with all their value pricing; and even the Internet is commoditizing not just goods, but services as well. He talks about Disney – the worlds premier experience-stager, theme restaurants, experiential retail, boutique hotels, and Las Ve