四川长虹盈利能力分析.docVIP

毕 业 论 文 四川长虹盈利能力分析 学生姓名： 专业班级： 指导教师： 学 院： 2014年6月 四川长虹盈利能力分析 摘要 盈利能力是指企业在一定时期内获取利润的能力。企业经营业绩的好坏最终可通过企业的盈利能力来反映。保持最大的盈利能力是企业财务工作的目标，同时也是企业实现持续健康发展的根本保证。盈利能力是企业营销能力、获取现金能力、降低成本能力及规避风险能力等的综合体现，也是企业各环节经营结果的具体表现，企业经营的好坏都会通过盈利能力表现出来，因而企业盈利能力是企业所有者利益相关集团和投资者共同关注的问题。 本文为研究对象。首先对盈利能力分析的相关概念做了一定的基础介绍，包括盈利能力内涵、盈利能力分析的基础依据等；其次对影响盈利能力的主要因素进行了概括，主要包括营销能力、成本控制能力资本结构；最后基于上述析，提出增长盈利能力的主要对策，具包括措施。  Analysis of Sichuan Changhong profitability Abstract Profitability refers to the ability of the enterprise which gains profit during a period of time. The enterprises profitability could reflect the stand or fall of the achievement of the enterprise. Keeping the largest profitability is the goal of the enterprises work, at the same time, it is also the fundamental guarantee of sustainable and healthy development that the enterprise realizes. Profitability is the comprehensive embodiment of the ability to market, the ability to obtain cash, the ability to reduce costs, the ability to avoid risk, etc, and it is also the concrete embodiment of the results of every link of the enterprises operation. The stand or fall of the enterprises operation can be reflected by the profitability. As a result the profitability is the related corporations of the owners of the enterprises and the investors concern. Based on Sichuan Changhong electric Limited by Share Ltd as an object of study, in the first place, this paper introduces the relevent concepts of the analysis of the profitability basically， including profitability connotation, profitability analysis based basis for such; Secondly, the Sichuan Changhong profitability analyzes, Including business profitability and profit ability analysis two aspects; Then has carried on the summary to the main factors affecting the profitability of Sichuan Changhong, Mainly includes the marketing ability, the ability to control costs and capital structure; Finally, based on the above analysis, the growth of Sichuan Changhong profitabi