企业多元化战略究.doc

企业多元化战略研究 袁亚 Research on diversification strategy of enterprises Ya，Yuan 2014年 3 月 25 日 摘 要 在市场竞争日益激烈的条件下多元化经营战略是企业寻求未来发展的一条重要途径。多元化战略是目前企业热衷的战略选择，然而并非所有企业都能实行多元化。许多企业由于忽视了多元化战略的前提条件，盲目进行多元化，导致企业陷入了许多误区.本文针对我国企业多元化发展状况进行了分析和研究，对多元化发展战略的成败因素及误区进行了探讨 随着经济的发展，企业要想在激烈的竞争中获得生存和发展的机会，固守一个产业、提供一种产品的经营模式已经越来越不能适应形势的发展。纵观现代企业发展史，多元化化为一种普遍的企业成长方式，在大型企业的成长中占据着重要的地位。开展各种形式的多元化经营已经成为全世界企业必须走的路子。中国实施市场经济的时间不长，但是中国的企业在追求卓越的过程中，也越来越多的选择了多元化战略。国内实施多元化成功的案例不多。是什么原因造成了了这种现象？怎样才能成功地实现多元化经营？这已经成为摆在国内企业界和理论界面前不可回避的一个重大课题。 正是从这样的基点出发，产生了深入研究企业多元化战略的念头本文主要创新体现在很全面的分析了多元化战略管理的发展状况，对企业带来的利弊，以及成败因素的分析。 关键词：市场经济；多元化战略；企业发展；经营模式 Abstract Diversification strategy in an increasingly competitive market conditions for the future development of enterprises seeking a Important way.Diversification strategy is a strategic choice currently companies keen,however,no tall companies can implement Diversification. Since many companies over look the preconditions diversification strategy to diversify the blind leading enterprises Industry in to a lot of misunderstanding.Aiming diversified development of Chinas enterprises in the analysis and research of multi Mistakes success factors and diversified development strategy discussed With economic development, the enterprise in order to get the chance in the fierce competition for survival and development,stick to an industry,to provide a product development business model has become increasingly unable to meet the situation.Throughout the history of the modern enterprise development,diversification in to a common way of business growth,occupies an important position in the growth of large enterprises.Various forms of diversification has become the worlds enterprises must take the road.Implementation of Chinas market economy,the time is not long, but the Chinese enterprises in the pursuit of excellence in the process,more and more choice for the diversification strategy.Successful