1-bio-lifeinternational.docVIP

1 INTRODUCTION This report presents the findings from a survey into the efficacy of Petal Cleanse conducted by MRSL on behalf of Bio-Life International Ltd. This trial was conducted between 6 May and 14 July 2000. A total of 107 respondents completed the trial, within the specified timescale, by using the Petal Cleanse product on their pets over a period of three weeks. 1.1 Market Research Solutions Limited MRSL is an independent market research agency. It was formed in 1993 out of the management buyout of the ad hoc research division of Nielsen. As a company it has good experience in consumer research including product testing such as this. MRSL is a member of the BMRA (British Market Research Association). It is dedicated to the production of the highest quality work evidenced through its adherence to and membership of the IQCS (Interviewer Quality Control Scheme) and attaining the market research industry ‘kitemark ‘ of MRQSA. In addition, executive staff are members of the Market Research Society and the company adheres to the highest professional codes of practice as laid down by this body.  1.2 Materials and methods Recruitment involved finding people with pet cats and/or dogs who are allergic or have another person in the household allergic to that/those pet(s). The interviewer visited the respondent in home a week after recruitment. At this visit, the Petal Cleanse product was placed and respondents questioned on the allergies suffered and pet coat condition over the last week. Follow-up interviews were conducted by telephone on a weekly basis. These interviews involved asking questions on symptoms suffered and pet coat condition over the last week. In addition, interviewers used these as an opportunity to remind the respondent to re-apply Petal Cleanse. Those respondents on medication were asked to complete a medication diary for the duration of the trial. If necessary, the interviewer re-visited the respondent after the thi