Research on Enterprises Reputation Evaluation Based on B2B Transaction Platform.docVIP

下载本文档

4
0
约1.58万字
约 14页
2016-10-05 发布于北京
举报
版权申诉

Research on Enterprises Reputation Evaluation Based on B2B Transaction Platform.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

Research on Enterprises Reputation Evaluation Based on B2B Transaction Platform.doc

Research on Enterprises Reputation Evaluation Based on B2B Transaction Platform 　　[a]College of economic management, Northeast Petroleum University, Daqing, China. 　　[b]College of economic management, Northeast Petroleum University, Daqing, China. 　　*Corresponding Author. 　　Address: College of economic management, Northeast Petroleum University Daqing, China. 　　Supported by Heilongjiang Province Philosophy social science planning project (10D050). 　　Received 24 May 2012; Accepted 17 July 2012 　　Abstract 　　Based on traders’ goods, service, the way of transaction and transaction time, the paper establishes the B2B traders’ reputation evaluation index system, and applies the Analytic Hierarchy Process to give weight. Using the reputation evaluation model, the paper takes into account evaluators’ own reputation, transaction amount, transaction time and other factors, dynamically adjusting reputation value and generating the reputation value of traders which is as the basis for the traders to choose the trading partners, and to promote the development of B2B e-commerce. 　　Key words: B2B; Traders; Enterprises reputation; Evaluation 　　XIAO Yanling, LI Lin (2012). Research on Enterprises Reputation Evaluation Based on B2B Transaction Platform. International Business and Management, 5(1), -0. Available from: URL: /index.php/ibm/article/view/j.ibm.1923842820120501.Z0589 　　DOI: /10.3968/j.ibm.1923842820120501.Z0589 　　Introduction 　　With the rapid development of economy, the mode of face to face negotiation makes the transaction more and more limited by space, low efficiency and high cost between enterprises (LENG GAO, 2010), B2B trading platform provides a broader trading platform for enterprises. Enterprises can get variety supply and demand information by B2B and cooperate with the dispersed geographical location enterprise nodes, so to greatly expand the transaction and the cooperation scope of B2B nodes (FU, QIN HUANG, 2011). However, when the nodes of supply and de