服装行业广告创研究.docVIP

服装行业广告创作研究 摘要 服饰是综合艺术。服饰效用的最佳与完美的体现，是它的使用价值与文化价值的和谐统一，两种价值的彰显与凝聚是通过品牌来实现的。挖掘品牌内涵与价值，使服装品牌具有鲜明的个性，是服饰广告创作的要点。这是一种趋势，是时代发展的必然。即服装的广告要在挖掘传统文化的基础上进行定位，表现产品能引发特定目标消费群体共鸣的核心价值。 关键词：服饰广告;广告创作 Abstract Clothing is a comprehensive art. Dress the best and perfect embodiment, is the harmonious unification of use value and cultural value of it, two kinds of value manifestation and cohesion is realized by brand. Mining brand connotation and value, make clothing brand with a distinct personality, is the point of clothing advertisement creation. This is a trend, is the inevitable development of the times.