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Development and Design of Multimedia Planning Your Title Develop the concept or idea – a multimedia project starts with an idea that supports a vision State the purpose (goals and objectives) – what do you want to accomplish? Identify the target audience – who will use the title? Planning the Title Determine the treatment – how the title will be presented to the user Develop the specifications – what does the title include and does it work? Storyboard and Navigation – what do the screens look like and how are they linked? Develop the content – create the pieces Planning the Title Author the title – bring it all together Test the title – does it work the way it was designed to? Storyboard Example Navigation Example Sequential Navigation Scheme Topical Navigation Scheme Multimedia Design PrinciplesBalance Balance – distribution of optical weight in the layout Optical weight – ability of an element to attract the user’s eye Multimedia Design PrinciplesBalance Symmetrical balance – arranging the elements as horizontal or vertical mirrored images on both sides of a center line Asymmetrical balance – arranging non-identical elements on both sides of a center line No balance – elements arranged on the screen without regard to the weight on both sides of the center line Balanced Layout Asymmetrical Design Multimedia Design PrinciplesUnity Unity – a design goal achieved by maintaining consistency in shapes, colors, text styles, and themes Intra-screen unity – how the various screen elements relate - do they all fit in? Inter-screen unity – the interactive design that users encounter as they navigate from one screen to another Unity in Design Multimedia Design PrinciplesMovement Movement – how the user’s eye moves through the elements on the screen Optical center – a point somewhat above the physical center of the screen Designing For Interactivity Three things effect the Interactive design of the title Audience Type of title Content Guidelines for Intera
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