Let foreigners tell Chinese stories and make China familiar to the world.docVIP

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2016-10-12 发布于北京
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Let foreigners tell Chinese stories and make China familiar to the world.doc

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Let foreigners tell Chinese stories and make China familiar to the world.doc

Let foreigners tell Chinese stories and make China familiar to the world 　　Since the foundation of our group， the strategy of “going-out” has been carried out solidly， which contacts closely with practical problems in our company. At the beginning of its establishment， we proactively implemented “going-out” strategy under national policies for a lack of cultural resources and information because our company， in the northeast part of China， is far away from the national political and economic centre geographically. As a result， on one hand， we go out of northeast of China and reach out to places like the national economic and political centre Beijing where cultural resources are abundant so that we will move into the mainstream of domestic publication industry； on the other hand， we establish strategic business partner relationships with famous international publishing companies to make ours internationalized and influential globally. Over the years， the group has witnessed a proactive exploration with a clear effect. 　　Going-out strategy and its achievements 　　In 2005， Jilin Publishing Group became one of the first members in the project “China Book International” jointly implemented by State Council News Office and General Administration of Press and Publication. In addition， we strengthened the support of original works and copyright export in order to expand our company’s influence at home and abroad with the strategy of “going-out”. Among around 1000 books under the strategy of “going-out”， like An Introduction of Collection Series and World in Photos， planned and published by our group， there were 682 kinds of books which were highly recommended by the government； the translation of 37 books including Teaching Kids to Draw Pictures also got funded. In 2012， 5 kinds of books entered A Greater China Library program， which was a project implemented by the government under the national policy of “going-out”. In 2010， our group was awarded a special contribution b