^第八组华为市场营销案例.pptVIP

HUAWEI 第八组市场营销案例分析 资料收集：陈倩 PPT制作：陆兴兴 演讲：赵志勇 INTRODUCTION Huawei is a leading global information and communications technology(ICT)solutions provider .Through its dedication to consumer-centric innovation and strong partnerships ,it has established end-to-end advantages in telecon operators ,enterprises and consumers by providing comprtitives solutions and services .Its products and solitions have been deployed in over 140 countries ,serving more than one third of the world’s population. PRODUCT Cloud: Their offering provides the building blocks for the cloud , spanning applications and services , storage and security. Pipe: Their end-to-end infrastructure enables operations to build an efficient , profitable , and scalable network. Device: Their diversified device profolio provides a smarter and simpler user experience for individuals , homes and businesses alike. Swot analysis 一 STRENGTHS 1.Research and development: Huawei increase their spending on research and development , at the same time , they establish research institute around the world/ 2.Low price advantage. They rely on Chinese low labor price in production and research. 3.The rapid growth and development in China’s domestic market. China is not only the most rapidly growing market to supply the demand of global network equipment supply base only to America. 4.National policy financial support . Even in the global economic crisis time , Europe and the United States have cut expenditure situation , the Chinese government still full into telecoms industry. 1,threat?of?Substitute?Products The?products?and?services?of?Huawei?always?has?a?strong?advantage?in?terms?of?price,?with?the?rapid?increase?of?its?innovation?ability?and?quality?in?recent?years,?the?threat?of?substitute?products?greatly?reduced?. 2. Threat?of?New?competitors Because?the?telecommunication?equipment?industry?need?abundant?capital,?technology?and?innovation?as?well?as?the?support?of?national?policy,?at?the?same?time?to?perfect?