Unit 4 Advertisement.pptVIP

College English Course for Overseas Undergraduates 暨南大学外招生《大学英语》教学课件 A: Discuss the 4 advertisements: Color Visual appeal Drama Humor Clarity Beauty Glamour Real-life Starting up: B Discussion: Good and bad advertisements Good Advertisements: Clever Interesting … Focused Simple Creative surprising Bad Advertisements: Boring Out-of-date Confusing Disgusting Offensive Discussion: Do you agree… 1. People remember advertisements not products? 2. Advertising raises prices? 3. Advertising has a bad influence on children? Vocabulary: Advertising media and methods Vocabulary: Advertising media and methods Vocabulary: Advertising media and methods Reading: Outdoor Advertising: B 1 segments a) a place in a television schedule 2 soaring b) rising quickly 3 mass market c) small open-fronted shops… 4 TV slot d) concerned with non-luxury goods 5 kiosks e) parts of a larger market or category of customers Reading: Outdoor Advertisement C The cost of a prime-time TV slot is soaring. However, advertising on kiosks is cheap. Outdoor advertising is one of the fastest growing segments in the market. Reading:Outdoor advertising – A breath of fresh air Verbs: L4: is worth…值, 相当于 L11: are prompting clients to consider alternatives. 将促使客户考虑其它的广告形式 L39: have been replaced by entertainment, clothing and financial services. 已被娱乐业、服装业、金融服务业所取代 L48: accounts for…占，占据 Reading:Outdoor advertising – A breath of fresh air Nouns: L9: outdoor advertising appeal 户外广告的吸引力 L14: the last true mass –market medium 最后的真正的大众市场（廉价）广告媒体 L20: a revolution in the quality of outdoor displays 户外广告展示质量上的巨大革新 D-1: D-2: what do these numbers in the article refer to? D-2: what do these numbers in the article refer to? F: The Advantages And The Disadvantages of: Listening: Successful advertising campaigns Vocabulary: 1.marmalade 橘子酱 2 classical music 古典音乐 3 c