高中英语公开课课件-广告.pptVIP

* Unit 1 Project Developing an Ad Campaign Teaching aims In this lesson, you will learn: Some basic information about an ad campaign from the first Passage How to apply what you have learnt to develop your own ad campaign Lead in Review: Quiz An advertisement uses words and pictures to ________(劝说) people to buy a product or service, or to _________(相信) an idea. There are two main types of advertisements_________________and __________________. The former are usually _________(付费) and always＿＿＿＿＿＿＿（欺骗，捉弄）customers. While the latter are often run _________(免费的). They tend to __________(关于) widespread social concerns, and are _____________(旨在) educate people about health, safety, or any other problem that affects public welfare. persuade believe in commercial ads public service ads paid for play tricks on for free deal with meant to Anti-smoking ad campaign Appreciate a video clip, and think about what impresses you most in this video. Read the article on page 18. Try to tell us the main idea of each paragraph. Para 1 Para 2 the definition of an ad campaign the target audience and how to determine the target audience Fast reading Para 3 Para 4 what the ad campaign says how to reach the target audience 1. What do you know about an ad campaign? An ad campaign is an organized programme of advertisements using various types of ads to reach a particular audience. 2. What must you keep in mind when you start a successful ad campaign? A clear aim and target audience. Listen to the record part by part, and then try to answer the following questions. 3. Why do you need to research your audience? Because the right message needs to be created for the right people. 4. What should your advertising campaign depend on? Mainly depend on the target audience and which kinds of ads reach that group best. Decide your approach to __4______Your message across. How Decide what you want the audience to know or think about What Determine