FromNPRNewsinWashington,ImLakshimiSingh.docVIP

From NPR News in Washington, I’m Lakshimi Singh. 这里是华盛顿NPR新闻，我是拉克什米?辛格。 A holiday shopping frenzy is well underway across the nation, but Black Friday turned into a two-day affair when some major retailers decided to open their doors yesterday in the hopes of convincing discount hunters to head straight from dinner to the mall. As Danielle Karson reports, retailers are hoping this season delivers a much-needed shot in the arm to a still sluggish economy. 圣诞购物热正风靡全美。为了吸引消费者上门购物，一些零售商把打折时间提到黑色星期五前一天，使其变成了为期两天的购物日。据丹尼利?卡森报道，零售商希望通过本次购物季给持续低迷的经济打上一剂强心针。 As many as 147 million Americans are expected to cram stores this weekend. Retailers racked up more than 11 billion dollars in sales over Black Friday weekend last year and are expected to top that this year. Analyst Kent Pergon says retailers are ready. 本周末，预计多达1.47亿美国人会到商店购物。在去年的黑色星期五周末，零售销售额超过110亿美元，今年预计会超过这一数字。分析师肯特?珀金表示，零售商已做好一切准备。 “Once you have them in the store, you do not want to lose them. So retailers are doing all they can in that particular area, it’s marketing on social media sites, trying to get out the deals on those platforms as well.” “一旦你把顾客吸引进来，你就想他们在店里消费。零售商们使出浑身解数，利用社交媒体网站营销，一如既往地努力达成交易。” Many retailers are also sharpening their competitive edge by offering price matching and same-day delivery. Analysts say it’s worth the effort. Stores can rake in as much as 10% of their holiday sales over Thanksgiving weekend. For NPR News, I’m Danielle Karson. 许多零售商也标出了对比价格和提供即日送货服务，以此提高自身的竞争力。分析师表示这种途径很有效。在感恩节周末，零售销售额可达圣诞购物热销售额的10%。NPR新闻丹尼利?卡森报道。 Wal-Mart is declaring this to be its best Black Friday ever, but that news may be overshadowed by protests outside Wal-Mart stores across the nation. Workers are demanding higher pay and better health care for hourly employees. A group backed by the United Food and Commercial Workers Union says several hundred people are involved. The company says that figure is “grossly exaggerated.” 沃尔玛宣布今年黑色星期五的销售额达历史新高，但全美沃尔玛门外的抗议似乎盖过了这一势头。员工强烈要求沃尔玛提高小时工的薪酬及医保费用。一个受食品与商业工人联合会支持的组织表示