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Womens’ Images.doc
Womens’ Images
【分类号】:J523
Countless studies have been conducted by large number of feminist researchers and feminist media scholars to analysis feminism, ideology, women’s magazines and the relationship among them. There are endless discuss and debates about ‘what means to be woman’ since the society’s conception of woman, the historical perspective, and women’s self-perception about themselves are far-reaching within the river of history. Klevin (1971) points out that feminine characteristic are almost entirely related to its culture, society and history. Women have always been pushed to the ‘second place in the world when men have occupied the first place in most cultures. However, this position, Millum (1975) also argues, has nothing to do with women’s ‘natural feminine characters’. The main reason is relates to the irresistible social tradition, environmental forces and sometimes educational background as well. Without raising huge oppositional disputes and hotly debates, some of the contemporary feminist concepts have successfully become part of the common sense among the public. Meanwhile, according to Alice (1995), she defined post-Feminist in her book as ‘an escape from the imposition of being superwoman’ for the purpose of fulfilling a feminist image of success. However, In Ferguson’s (1983) book Forever feminine, she maintains that women’s magazines are still tend to provide their female readers with examples and images of ‘superwomen’ or ‘perfect women’ for them to envy and emulate. The ideology of ‘an endless procession of successful, beautiful and inspirational role models’’ within women’s magazines has never been changed.
Moreover, as Gough-Yates (2003) proposes in her book that femininity and women’s culture are closely associated with women’s magazines specifically, this shift from Feminism to post-Feminism also indicates that changes have been taking place in the feminism media industry as well. Move on to Brooks (1997), she offers an u
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