contentanalysis1试题.pptVIP

Process 1、Formulating a research question（确立研究问题） 2、Defining the content popupation and the sample（确定总体和样本） 3、Developing content categories（建立内容类目） Types of Materials 企业招聘信息分析类目表 Rules of Developing Content Categories（建立内容类目原则） 4、Finalizing units of analysis（确定分析单位） Preparing a coding schedule, pilot testing and  checking inter-coder reliabilities（建立编码表、预测试、检验编码员间信度） Piloting the coding schedule is a crucial step before launching the full-scale content analysis. Test coding of a small sample of the material to be analyzed helps reveal inconsistencies and inadequacies in the category construction. In the current content analysis, the category system was pre-tested and revised to make it more precisely defined and mutually exclusive.? The formula to calculate the inter-coder reliabilities 以《从流行音乐看台湾的价值观》检测信度为例，该研究的编码员由本研究者与另一位同学担任，并从十届金曲奖的研究样本之中，随机抽出一届得奖专辑共10首歌，作为前测实施的样本 * * Content Analysis Methodology 01 Definition 02 03 The Advantages Disadvantages Process DEFINITION The Definition of Content Analysis A method of studying and analyzing communication in a systematic, objective, and quantitative manner for the purpose of measuring variables.? e OBJECTS The Definition of Content Analysis Communicatioin can be defined broadly as books, book chapters, essays, interviews, discussions, newspape headlines and articles, historical documents, speeches, conversations, advertising, theater, informal conversation, or really any occurrence of communicative language. USES The Definition of Content Analysis make inferences about the antecedents of a communication 1 describe and make inferences about characteristics of a communication 2 make inferences about the effects of a communication 3 TYPES The Definition of Content Analysis Relational Analysis Relational analysis refers to examining the relationships among concepts in a text. Conceptual Analysis Conceptual analysis refers to establishing the existence and frequency of concepts most often repr