Unit 7 Advertising-单元总结.docVIP

Unit Seven Advertising 广告 Time Allotment of the Unit Six teaching periods are needed to cover the whole unit, among which students will have a series of listening, speaking, reading and writing activities related to the theme of the unit. Advertisements 广告 (2.5 periods) Advertising Effects 广告效应 (3.5 periods) S: Different kinds of advertisements 5 mins S: Ad slogans 5 mins L: Checking out a house-for-rent advertisement 10 mins L: Advertising on Bolivia Web 10 mins L: Customer appreciation sale 10 mins L: Measuring advertising results 10 mins S: Apartment for rent 15 mins S: Advertising effects 15 mins R: Ad for losing weight 40 mins R: The Pope takes the market road 40 mins W: Writing a rental ad 15 mins W: Writing an ad for a maths tutor 15 mins R: Quotes on advertising 5 mins R: Manga as an effective tool for business advertising 20 mins Grammar exercises替代形式 25 mins Section One: Advertisements 广告 A. Objectives Students will be able to: be familiar with the phrases and expressions related to advertisements. master the techniques of renting. get to know some knowledge about renting a house and how to feedback. write a rental ad in simple words. B. Teaching Procedures Step One: Starter —Different kinds of advertisements A. Ask students to look at the pictures and answer the following questions: a. What is advertised in each advertisement? b. How much do you know about these products? B. Have students discuss what has the advertisements bring to people’s daily life. Step Two: Checking out a house-for-rent advertisement Refer to the Info Box and tell students the methods of finding a rental house and help them learn some functional sentences about renting a house. Have students listen to the tape or CD and explain the new words in the dialogue. Ask students to fill in the table. Replay the tape and check answers. Notes I’d like to check out a flat for rent I saw in today’s newspaper. 我想核实一下今天报上登的一则公寓招租广告。 check out核对，核实 e.g