Unit 7 Brands and advertisements教案.docVIP

Unit 7 Brands and Advertisements Content Section I Listening and Conversation (2 periods) Section II Reading Comprehension (2 periods) Section III Writing and Translating (2 periods) Aims The students should be able to: introduce a new advertisement understand the two passages and the related information read and write advertisements Important and difficult points expressions and patterns for introducing a new product in advertisements passage 2 and the information related words, phrases and sentences from passage 2 grammar: Verb forms Procedure and methods Section I Listening and Conversation Part I. Leading in 1. Pre-class Work: 2. Warming up for the new class: Part II. Putting in use 1. Dividing the students into groups of four or five 2. Offering the situations 3. Acting out and comments Part III. Further Practice 1. Practicing and Furthering 2. Commenting 3. Listening and Completing 4. Responding Part IV. Aptitude Test and Guidance 1. Judge after you listen 2. Respond after you listen 3. Read after you listen 4. Self-assessment and Teacher’s Guidance 5. Assignment Section II Reading Comprehension Part I. Leading in 1. Revision 2. Warming up for the new class Part II. Comprehension and Practicing 1. Checking and Explaining 2. Retelling the story Part III. Further Practice 1. Simulating and translating 2. Read and Complete Part IV. Aptitude Test and Guidance 1. Translating 2. Assignment Section III Writing and Translating Part I. Leading in 1. Checking the assignment 2. Warming up for new class Part II. Putting in use 1. Dividing the students into groups of four or five 2. Presenting new materials 3. Giving the rules for a business card 4. Simulating and writing Part III. Further Practice Presenting new material Simulating Checking and Commenting Writing Part IV Aptitude Test and Guidance 1. Checking 2. Grammatical rules concerning verb forms 3. Applying 4. Self-assessment and Guidance 5. Assignment Unit 7 Brands and Advertisements Sect