外贸函电unit 1 layout.pptVIP

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外贸函电unit 1 layout

外贸英语函电 International Trade Correspondences 几点说明 本课程的地位与作用 是一门重要的专业必修课 是一项基本的商业活动,正式的书面沟通方式 教材 教材的名称 外贸英语函电 焦微玲等 电子工业出版社 教材的使用 样信 Specimen Letter 注释 Notation 词汇 Word List 练习 Exercises 教学计划简介 Unit 1 Structure and Style of Business Letter Unit 2 Establishing Business Relations Unit 3 Relating Business Letters Unit 4 Enquiry Unit 5 Offer and Counter-offer Unit 6 Order Unit 7 Terms of Payment Unit 8 Packing and Shipment Unit 9 Insurance Unit 10 Complaint and Claim Unit 11 Special Trade Unit 12 Telegram, Telex, E-mail and Fax 如何学习本课程? 你必须掌握: 每一类函电的使用背景 每一类函电中的重要单词 每一类函电中的重要句子 每一类函电的写作(方法和技巧) 成绩评定 平时成绩30% 出勤率(学习态度)10% 课堂作业(分组)10% 课外作业10% 期末成绩70% Unit 1 Structure and Style of Business Letter 教学内容: 商务函电的结构 Structure(教学重点) 商务函电各构成部分的内容、作用、位置和注意事项(教学难点) 商务函电的格式 Style 商务函电写作的原则 Golden rules (教学重点) 商务函电的种类 Classification Lesson 1 Structure of Business Letter 标准部分 信头 Letter head 写信日期 Date line 封内地址 Inside address 称呼 Salutation 正文 Body of the letter 结尾敬语Complimentary 签名Signature 特别部分 附件Enclosure 再启Postscript 经办人名称Attention line 事由、标题Subject line 参考编号Reference number 抄送Carbon copy 姓名字首缩写 Name initials Introduction to each part Definition, function, location and attention of each part 1. Letter head Content: Writer’s name, address, fax number, email address and so on Function: To offer essential information of writer Location: At the head of the letter Attention: Usually used together with date line (2) For example: A Company 36 Tower Street Toronto 4, Canada May 16,2009 Who can change this style into indented style? A Company 36 Tower Street Toronto 4, Canada May 16,2009 A Company 36 Tower Street Toronto 4, Canada May 16,2009 2. Inside address Content: The receiver’s name and address Function: To offer essential information of the receiver Location: Below the date line for 4- 6 rows 3.

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