如何创造七种动进行整合营销试题100分.docxVIP

单选题正确1.伊利奶粉在强化支点时，采用的方法时（ ）?A?销售链?B?更改包装?C?改名称?D?改销售对象正确2.以下关于品牌运作说法正确的是（ ）?A?广告就是品牌?B?鲜明的标识及品牌内涵，加上有效的传播，很快就会有品牌?C?创出了品牌，就可以一劳永逸?D?品牌就像一个人的人品，需要实践考验正确3.红星乳业的机身产品是用来（ ）?A?冲击市场?B?阻击市场?C?获取利润?D?开创品牌正确4.以下说法正确的是（ ）?A?没有独特的技术或者巨额的资金就不能做品牌。?B?品牌力一旦形成，就可以坐享其成，无需继续投入人力、物力、财力建设品牌了。?C?广告就是品牌。?D?品牌就像一个人的人品，是需要实践考验的，不是一蹴而就的。正确5.以下关于企业的目标和激励系统说法不正确的是（ ）?A?激励目标越单一，越有力?B?目标一定要量化?C?目标定的越高，激励效果越好?D?目标一定要与激励相联正确6.终端人员在零售终端所需完成的具体工作大致包括（ ）项。?A?五?B?六?C?七?D?八正确7.广告的投放一定是在分销产品的市场铺货率达到（ ）左右时才能获得合理的投入产出比?A?30％?B?40％?C?50％?D?60％正确8.（ ）是中国企业营销的主旋律?A?以小搏大?B?团结、奋进?C?压力、竞争?D?水滴石穿正确9.在饮料市场中，运动饮料的主打产品是（ ）?A?百事可乐?B?红牛的对手?C?健力宝?D?汇源正确10.伊利企业在困境下寻找到的竞争支点是（ ）?A?包装?B?名称?C?鲜?D?广告正确11.红星乳业的机头产品是用来（ ）?A?冲击市场?B?阻击市场?C?获取利润?D?开创品牌正确12.产品基点解决两个问题，第一，同质化的产品怎么卖？第二，（ ）?A?面对厚重的市场怎么办?B?如何销售更有成效？?C?如何整合销售力量？?D?如何提高销售速度？正确13.有效的产品线规划能够创造出三种力量，以下不属于这三种力量的是（ ）?A?冲击市场?B?阻击竞品?C?获取利润?D?打击对手正确14.对于一个新的饮料来说，消费者没有喝过，他购买的依据第一是对（ ）的感觉?A?包装?B?名称?C?价格?D?外形正确15.事实证明（ ）的消费者购买的冰激凌是其第一眼看到的那支?A?50％?B?60%?C?70%?D?80%leading cadres to everyday things busy as an excuse, urged not do or knock on the ring look, lack of work enthusiasm and forward-looking. The difficulties and problems of individual cadres indifferent masses as the buck passing, long, make some simple complex problems. Some cadres general talk about pay, do not takeleading cadres to everyday things busy as an excuse, urged not do or knock on the ring look, lack of work enthusiasm and forward-looking. The difficulties and problems of individual cadres indifferent masses as the buck passing, long, make some simple complex problems. Some cadres general talk about pay, do not takeleading cadres to everyday things busy as an excuse, urged not do or knock on the ring look, lack of work enthusiasm and forward-looking. The difficulties and problems of individual cadres indifferent masses as the buck passing, long, make some simple complex problems. Some cadres general talk about pay, do not take