- 1、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。。
- 2、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
- 4、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
- 5、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们。
- 6、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
- 7、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
考试吧根据历届级考试特点和题型
考试吧根据历届四级考试特点和题型,精选了以下预测试题,帮助考生把握考试要点。
阅读理解
Passage One
Questions 57 to 61 are based on the following passage.
Culture is one of the most challenging elements of the international marketplace. This system of learned behavior patterns characteristic of the members of a given society is constantly shaped by a set of dynamic variables: language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions. To cope with this system, an international manager needs both factual and interpretive knowledge of culture. To some extent, the factual knowledge can be learned; its interpretation comes only through experience.
The most complicated problems in dealing with the cultural environment stem from the fact that one cannot learn culture—one has to live it. Two schools of thought exist in the business world on how to deal with cultural diversity. One is that business is business the world around, following the model of Pepsi and McDonald’s. In some cases, globalization is a fact of life; however, cultural differences are still far from converging.
The other school proposes that companies must tailor business approaches to individual cultures. Setting up policies and procedures in each country has been compared to an organ transplant; the critical question centers around acceptance or rejection. The major challenge to the international manager is to make sure that rejection is not a result of cultural myopia or even blindness.
Fortune examined the international performance of a dozen large companies that earn 20 percent or more of their revenue overseas. The internationally successful companies all share an important quality: patience. They have not rushed into situations but rather built their operations carefully by following the most basic business principles. These principles are to know your adversary, know your audience, and know your customer.
57.According to the passage, which of the following is true
您可能关注的文档
- 网络基础培训课-工程师课程.doc
- 网络学院市场营作业二.doc
- 网络安全教育(案).doc
- 网络摄像机设置明书.doc
- 网络硬盘毕业设论文.doc
- 网络管理之桌面理系统解决方案.doc
- 网络营销200-2005第1学期期末试卷.doc
- 网络营销七剑客盟推动网络营销大革命.doc
- 网络营销之互联教育.doc
- 网络营销五大失八大策略【】.doc
- 2012-2021北京重点校高一(下)期中语文汇编:词类活用.pdf
- 电力市场与经济运行优化:电力市场优化算法_(28).电力市场中的市场力分析.docx
- 医院培训课件:《俯卧位通气的护理》.pptx
- 电力市场与经济运行优化:电力系统能效优化方法_(1).电力市场基础理论.docx
- 电力市场与经济运行优化:电力系统能效优化方法_(9).电力系统运行与能效优化.docx
- 电力市场与经济运行优化:电力系统能效优化方法_(15).电力市场与环境影响分析.docx
- 电力市场与经济运行优化:电力系统优化调度_(1).电力市场基础与原理.docx
- 电力市场与经济运行优化:电力系统优化调度_(14).电力市场改革政策与影响.docx
- 电力市场与经济运行优化:电力系统运行优化_(4).电力系统运行基础.docx
- 2025年航运行业分析.docx
文档评论(0)