高端度假养生住营销推广思路框架.docVIP

高端度假养生住宅营销细分 背景介绍： 1.区位介绍： 高端养生度假住宅别墅 2. 功能介绍： 别墅：休闲、度假、养生功能、私人用地（可销售） 3. 建筑形态介绍： 独栋别墅 风格：欧式 面积介绍： 以下是方案参考思路： 第一部分? 背景资料 一、?? 楼盘概况 二、?? 楼盘所在地概况 第二部分? 市场分析 一、项目所在区域市场分析 二、竞争对手分析 分析总结： 三、本案SWOT分析 第三部分? 营销定位 一、产品定位 二、价格定位 三、市场定位 可分阶段进行? 四、目标客户定位 五、付款方式及类型 六、促销定位 （一）、营销方面应重点考虑的问题： （二）、促销诉求点 第四部分? 营销策略 ?一、营销原则： 二、入市时机规划： 三、销售控制计划 第五部分? 广告推广 一、广告推广 二、媒介组合 三、广告实施计划 第六部分? 售楼处、样板间设置建议 一、售楼处设置 二、样板间设置 第七部分 销售人员培训及销售进度计划 with the contract, pay the loan, and agencies at all levels and should be brought to the Bank the right to institutions (risk management Department) approval are held accountable for breach of contract. Business marketing, credit risk management bodies (departments) and their staff should collect personal customer information through various channels, such as work, family of the borrower, and other major events, inward (MS) delay with the contract, pay the loan, and agencies at all levels and should be brought to the Bank the right to institutions (risk management Department) approval are held accountable for breach of contract. Business marketing, credit risk management bodies (departments) and their staff should collect personal customer information through various channels, such as work, family of the borrower, and other major events, inward (MS) delay with the contract, pay the loan, and agencies at all levels and should be brought to the Bank the right to institutions (risk management Department) approval are held accountable for breach of contract. Business marketing, credit risk management bodies (departments) and their staff should collect personal customer information through various channels, such as work, family of the borrower, and other major events, inward (MS) delay