Psychology and Physiology.ppt

Purple/Violet Purple/Violet Purple makes a good Monochromatic color scheme 很好的单色配色方案 Purple/Violet Lavender is a very popular pastel colour 淡紫色（薰衣草色）非常流行的柔和色 Purple/Violet Purple is a dramatic accent color 强大的背景色 Lavender/Pale Purple Romantic Fragile Delicate Feminine 浪漫、精细、微妙、女性 Blue Associations: Sea and sky The most popular color among both women and men Honesty, truth, sincerity, responsibility, loyalty, formality, sobriety Self confidence, meditation, calming, sophisticated Depending on the value and intensity, blue has the capacity to express clarity, mystery, joyfulness or sadness Will enhance learning, self-cultivation and clear-thinking 增强学习、修身养性、思维清晰 Purity and cleanliness 纯净、清洁 To feel blue is to feel emptiness, lonely Purity and cleanliness Blue(is relaxing , if not particularly friendly) Applications: By itself, blue can seem too cool and non-stimulating Varies greatly under different lighting Light blue is not the most flattering room colour for people with pale skin 浅蓝：不适合房间或肤色的颜色 Interior space can appear larger when walls are painted blue, even dark blue 涂刷成蓝色，内部空间感觉较大 A ceiling painted pale blue will appear higher Caution: if not used effectively, blue may be depressing In combination with: red, it creates a strong bold effect yellow, it creates a feeling of freshness peach, it suggests luxury and elegance 红色： 强大的大胆效果；黄色：清新感觉；桃红：奢华高雅 The complement of blue is orange The complement of Blue is Orange The complement of Blue is Orange BLUE - ( the favourite ) In western countries blue is the most common favourite colour. It is associated with good things such a s intelligence, logic, efficiency, trust, loyalty. But it is also associated with sadness, loneliness and melancholia. So why is Blue such a favourite? Perhaps because we always want what we can not have. The less of something there is, the more we want it. Blue is the scarcest pi