生态旅游 Chapter 6.pptVIP

Learning Objectives: Explain the guest activity programming model and its significance to successful resort operation. Explain how knowledge of individual needs can be used by resort managers to design guest activities. Identify how cluster or activity analysis can help meet the objectives of a guest activity program. Describe the steps required to effectively plan a guest activity program. Identify the approaches in evaluating the effectiveness of guest activity programs. Introduction Recreation is an activity that takes place during one’s free time, is enjoyable, freely chosen, and benefits the individual emotionally, socially, physically, cognitively, and spiritually. Benefits of Guest Activity Programs Consider a couple hiking along a trail. They may experience one or more of the initial benefits, many of which can extend into the long term ones for the couple and even for the society: Satisfactory activities must include: Freedom—Guests must be free to select the activities in which they want to participate. Perceived competence—Guests must be able to match their skill level to the activity such that they feel they can successfully participate. Intrinsic motivation—Truly satisfying activities are those that are chosen to satisfy an inner drive rather than to satisfy or impress others. Locus of control—Guests need to have some degree of control over the experience, be it in the selection of teammates or when or where the activity will take place. Positive effect—The result of a satisfying activity is that guests enjoy the experience after participating in it. Guest activity / recreation programs are purposeful interventions which are deliberately designed and constructed in order to produce certain behavioral outcomes. Guest activity programming involves five steps: Assess needs of guests Define objectives for the activities that will meet guest needs Perform cluster or activity analysis designed to meet the objectives Administer the activity Evalua