o2o模式及苏宁云商资文料汇总.docx

O2O模式及苏宁云商资料汇总一、O2O模式1、O2O模式简介O2O即Online To Offline，也即将线下/view/327704.htm商务的机会与互联网结合在了一起，让互联网成为/view/554269.htm线下交易的/view/1334232.htm前台。这样线下服务就可以用线上来揽客，/view/99548.htm消费者可以用线上来筛选服务，还有成交可以在线结算，很快达到规模。2013年O2P模式出现，成为O2O模式的本地化升级版。2、O2O的历史与现有发展情况/tag/1.%20%E4%BB%80%E4%B9%88%E6%98%AFO2O%20%EF%BC%9F%3C/p%3E%3Cp%3EO2O%EF%BC%8C%E4%BB%8E%E6%9C%80%E5%88%9D%E8%AF%9E%E7%94%9F%E8%BF%99%E4%B8%AA%E6%A6%82%E5%BF%B5%E5%BC%80%E5%A7%8B%E5%A4%A7%E5%AE%B6%E8%AE%B2%E7%9A%84%E6%9C%80%E5%A4%9A%E5%B0%B1%E6%98%AFOnline%202%20Offline%EF%BC%8C%E4%BB%8E%E5%AD%97%E9%9D%A2%E4%B8%8A%E6%9D%A5%E7%9C%8B%EF%BC%8C%E5%B0%B1%E6%98%AF%E6%8A%8A%E7%BA%BF%E4%B8%8A%E7%94%A8%E6%88%B7%E5%B8%A6%E5%88%B0%E7%BA%BF%E4%B8%8B%E3%80%82%E6%89%80%E4%BB%A5%E8%BF%99%E4%B9%9F%E6%98%AF%E5%9B%A2%E8%B4%AD%E4%B8%BA%E4%BB%80%E4%B9%88%E8%A2%AB%E8%AE%A4%E4%B8%BA%E6%98%AFO2O%E6%9C%80%E5%85%B8%E5%9E%8B%E5%BA%94%E7%94%A8%EF%BC%8C%E5%9B%A0%E4%B8%BA%E5%9B%A2%E8%B4%AD%E7%9C%9F%E6%AD%A3%E5%AE%9E%E7%8E%B0%E4%BA%86%E6%8A%8A%E7%BA%BF%E4%B8%8A%E7%94%A8%E6%88%B7%E4%B8%80%E5%A4%9C%E4%B9%8B%E9%97%B4%E5%B8%A6%E5%88%B0%E4%B8%80%E4%B8%AA%E5%95%86%E6%88%B7%E9%97%A8%E5%8F%A3%E5%8E%BB%E6%8E%92%E9%98%9F%E7%9A%84%E6%95%88%E6%9E%9C%E3%80%82%3C/p%3E%3Cp%3E%E8%80%8C%E5%85%B6%E5%AE%9E%E6%BB%A1%E8%B6%B3%E8%BF%99%E4%B8%AA%E6%9D%A1%E4%BB%B6%E7%9A%84%E6%A8%A1%E5%BC%8F%E4%B8%8D%E5%8F%AA%E6%98%AF%E5%9B%A2%E8%B4%AD%EF%BC%8C%E6%9C%80%E6%97%A9%E7%9A%84%E6%9C%BA%E7%A5%A8%EF%BC%8C%E9%85%92%E5%BA%97%EF%BC%8C%E7%A5%A8%E5%8A%A1%E7%AD%89%E5%85%AC%E5%8F%B8%EF%BC%8C%E4%B8%A5%E6%A0%BC%E6%9D%A5%E8%AF%B4%E9%83%BD%E6%98%AFO2O%EF%BC%8C%E7%94%9A%E8%87%B3%E6%88%91%E8%AE%A4%E4%B8%BA%E5%A4%9A%E5%B9%B4%E5%89%8D%E6%8F%90%E5%88%B0%E8%BF%87%E7%9A%84%E2%80%9C%E9%BC%A0%E6%A0%87%E5%8A%A0%E6%B0%B4%E6%B3%A5%E2%80%9D%E7%9A%84%E6%A6%82%E5%BF%B5%EF%BC%8C%E9%83%BD%E5%8F%AF%E4%BB%A5%E8%A2%AB%E7%AC%BC%E7%BB%9F%E8%AE%A4%E4%B8%BA%E6%98%AFO2O%E7%9A%84%E8%8C%83%E7%95%B4%E3%80%82%3C/p%3E%3Cp%3E%E6%89%80%E4%BB%A5%E6%88%91%E8%AE%A4%E4%B8%BA%EF%BC%8C%3Cbr/%3E%3Cstrong%3E%E5%85%B7%E5%A4%87%E7%BA%BF%E4%B8