武汉大学双学位高级商学英语.docVIP

Sophisticated Business English 一. Professional Terms and Expressions 营运管理 operations management 核心竞争力 core competency 利润空间 profit margin 投资回报 return on investment 技术规范 specifications 保本点 breakeven point 管理理念 management philosophy 生产线 assembly line 电视广告组合 mix of TV ads 市场调查 marketing survey 细分市场 segment 一揽子服务 a package of services 物流与供应链 logistics and supply chain 促销攻势 promotional campaign 资产与负债 assets and liabilities 债权债务 claims and obligations 有义务做sth. be bound to do sth. 创效 generate efficiency 财务状况 financial position 未分配利润 retained earnings 营运资本 working capital 加速折旧 accelerated depreciation 其他/杂项 miscellaneous 产生费用 costs to be incurred 息差 spread 授信额度 line of credit 财务报表 financial statements 损害赔偿金 damages 承兑 acceptance （营运目的的）不动产 premises 知识产权使用费 intellectual-property fees 资本密集型的项目 capital-intensive project 出口导向型的 export-oriented 管理费 administrative expenses 招标 invitation for bids 销售类企业 merchandising firms 产能过剩 over capacity 岗位设计 job-design 批量地生产sth put manufacture/ produce sth. on mass scale 规模效益 economies/ economies of scale/ scale economies 建设成本 constructive costs 创业(启动)成本 initial venturing costs 设施 facility 技改项目 technological upgrading projects 使…一体化 integrate 及时制 just-in-time (JIT) 生产体制 production mechanism 进行市场调查 conduct a marketing survey 交易当事人 parties concerned 及大地便捷了 facilitate 原料配方 material prescription 交易量 trade volume 营业额 turnover 配送网络 distribution network 提价 mark up price 压价 push down price 资信度 creditworthiness 老客户 established customer 新闻发布 news release 达成共识 reach a consensus on 促销攻势 promotional/ advertisement campaign 有实体门面的商店 physical store 项目投产 to put a project into operation 优先购买权 the first refusal 股份转让 equity assignment 实盘 firm offer 财务状况 financial position 履约保函 performance bond/guarantee （商品贸易）报价 offering 预期投资回报率 anticipated rate of return on investment 进行一个跟踪调查 to conduct a follow-up