推广模板.pptxVIP

LAB SERIES Social Media Campaign ProposalCampaign BackgroundLAB SERIES – the top men’s skincare brand of Estee Lauder enteredChina market recently. It launched its website and start business in Sephora.LAB SERIES is having an online campaign to make its entrance to China a success.Brand PositioningLAB SERIES represents a group of men, who share same characters with LAB SERIES, they are with good taste, high quality of life and successful, they will be our key usersLAB SERIES will give them a feeling of BELONGINGSTasteQualityHigh -EndTopSimpleHigh-PerformanceProduct User and InfluencerAged abov