管理学院电子商务专业本科培养方案-(2012版修订版)(调整的课程标为蓝色).docVIP

电子商务专业本科培养方案 Undergraduate Program for Specialty in Electronic Commerce 一、培养目标 Ⅰ Educational Objectives 本专业为适应信息社会和经济全球化对国际型管理人才的需求，培养具有较强的计算机信息技术运用能力、电子商务管理理论与技能，能够进行电子商务系统分析、设计、开发、运作和管理的高级专门人才。毕业生适合于在政府管理部门、国内外工商企业、金融机构、科研等单位，从事电子商务管理或研究工作。 In order to meet the needs of information society and economic globalization ,this specialty aims at cultivating high-level specialized talents with stronger application abilities of computer technology as well as electronic commerce managerial theories and skills so that they are able to undertake electronic commerce system analysis, design, development, operation and management. Students of our specialty are suitable to engage in electronic commerce management or research work in government administration section, business at home and abroad, financial institution and RD institution after graduation. 二、培养要求 Ⅱ Skills Profile 毕业生应获得以下几方面的知识和能力： 1．掌握经济学、管理学、计算机及网络原理、电子商务基础及相关专业知识； 2．掌握电子商务的业务运作过程，能进行电子商务业务管理、数据采集、信息分析、及辅助决策； 3．掌握电子商务所涉及的计算机软件、硬件、网络相关技术，具备从事电子商务系统规划、开发的基本能力，能够从事电子商务系统的管理、运作及维护等工作； 4．具有较熟练的外语应用能力，能够使用英语进行电子商务活动； 5．具有较强的语言与文字表达能力及人际交往与沟通的能力； 6．了解本学科的理论前沿和发展动态。 The graduates of this specialty are expected to possess the following knowledge and capabilities: 1. Having the knowledge of economics, Management, computer and network theory, electronic commerce and related professional knowledge. 2. Having the knowledge of electronic commerce operational process and the capabilities of managing electronic commerce, doing data collection, making information analysis and supporting decision. 3. Having the knowledge of computer software, computer hardware, network related technology and the capabilities of working in electronic commerce system design, development, management, operation and maintenance. 4. Having strong ability of English to do electronic commerce activity. 5. Having strong capabilities of making interpersonal communication, together with oral and writing expression. 6. Understanding the theoretical forefron