On Chinese films Cross―cultural Communication in New Period.docVIP

On Chinese films Cross―cultural Communication in New Period 　　摘 要：With the continuous deepening of globalization at present， Chinese films continue to bear multiple missions of spreading Chinese national culture， establishing the international images， enhancing the international communication， etc. Every national culture must absorb the essence of foreign culture and integrate the advantages of its native culture to earn a place for itself in the communication of global culture. 　　关键词：the new period； Chinese films； cross-cultural communication； strategy 　　中图分类号：G642 文献标识码：B 文章编号：1002-7661（2015）07-035-01 　　Economic globalization facilitates the communication among different countries. And integrating different national cultures with each other has become a current developing tendency. At present， Chinese films are shouldering heavy responsibilities of cross-cultural transmission. In the course of cultural integration， Chinese culture has obviously gained recognition from most foreign countries. How to demonstrate Chinese cultural soft power in the cross-cultural communication has become an important topic for discussion. 　　1.Status quo of Chinese film’s cross-cultural communication 　　The cross-cultural communication of Chinese film can be dated back to the year of 1935 when the Chinese film Song of the Fisherman participated in Moscow international film exhibition. This is the first Chinese film to show China’s social conditions and people’s living conditions to the whole world by images. Since the reform and opening-up， many Chinese films such as Red Sorghum， Chinese People， Zhao Yiman， Woman Sesame Oil Maker， The Story of Qiu Ju， Crouching Tiger Hidden Dragon， etc. have won prizes in the world’s important film festivals. 　　The Chinese film has been confined in the propaganda of political ideology for a long time， which resulted in its relatively narrow international outlook. This situation has not been improved until the end of the last century. Compared