数字电视广告机顶盒广告数据分析.pptxVIP

中国数字电视如火如荼China’s Booming Digital TV Market数字化重构电视营销体系Digitalization is re-structuring the Marketing Systems for the TV Industry媒介消费者的行为变化Change in Behavior of Media Consumers媒介消费者的行为变化Change in Behavior of Media Consumers优质用户的回归The Return of Premium Users数字电视—— 从“看”到“用”DTV —— From “Watching” to “Using”晚间黄金时段Evening Primetime上午Morning下午AfternoonDTVInteractive从看电视到使用电视——交互数字电视用户将更多的时间花费在增值业务上。From “Watching” to “Using” —— Users of interactive DTV are spending more time on value-added services (VAS).数字电视—— 从“看”到“用”DTV —— From “Watching” to “Using” 用户使用各类电视服务的比例（%）% of Usage of DTV Services观看电视频道