商务英语写作 lecture one.pptVIP

BUSINESS WRITING Jessica * What is communication? Transmission of a message Sending receiving information, ideas, attitudes, emotions. Establishment of personal or organizational relationship …… What are the objectives of communication? To be understood exactly as we intended; To secure a desired response to what we communicate; To build up and develop goodwill between the sender and the receiver of the message. goodwill A good relationship, as of a business enterprise with its customers or a nation with other nations.友好关