寿险营销果渠道.docVIP

摘 要 目前，国内对营销渠道模式的研究已经日趋成熟了，但是针对寿险领域的营销渠道模式的具体研究还比较少，对国外一些新兴的寿险营销渠道的介绍也不多、不够全面系统。理论上的滞后使得我国寿险营销渠道中问题无法及时加以解决，并成为制约我国寿险业进一步发展的瓶颈之一。本文在此背景下，希望能对我国寿险营销渠道模式的建设与整合提供一点帮助。 关键词：中国寿险，营销渠道，营销渠道模式 Abstract Nowadays, domestic research on sales channel and mode is growing into perfection, but there are few specific researches on sales channel and mode in the field of life insurance. The introduction of the new sales channels of life insurance in foreign countries and comprehensive system are still in need. Lag in the theory makes it difficult to solve the problems in sales channel of life insurance