Unit__Marketing.ppt

Unit 4 Marketing I Starting up Part B g f a m j b l 8. k 9. n 10. e 11.o 12.c 13.d 14. i 15.h II Listening A. overseas market expand market share market research political economic conditions traditions customs duties structure 9. trade 10. import 11. export 12. foreign exchange control 13. customs duties 14. wage levels 15. automobiles 16. luxurious products B resisting consumers have to be persuaded to buy goods or services the producer’s task is to find wants and fill them 2. Through market segmentation. Market research is needed. Collect and analyze the information about the size of a potential market, about consumers’ reactions to particular product or service features. 4. The set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product. “Four Ps” refer to product, price, place, and promotion, i.e. the “goods-and-service” combination the company offers to the target market, the amount of money customers have to pay to obtain the product, factors that make the product available to target consumers and activities that communicate the merits of the product and persuade target customers to buy it. Intensive Reading 1. The lightning-fast emergence of supermarkets … the final piece of the China market puzzle…. Chinas development as a market for imported foods. (Para. 1) Until recently, many exporters eyeing the Chinese market fled in…(Para. 2) How to differentiate China, China’s and Chinese They can be used as attributes and can be translated into Chinese as “中国的” . Grammatically speaking, China’s is a possessive case which emphasizes that China is a nation. The examples occur especially in legal documents. Chinese is an adjective which emphasize Chinese people, culture and history. As for China, it can be used to describe nouns directly. In some c