NUCM Leson8 2014 电子商务战略.pptVIP

“ ” Prof Bruce A Calway Consulting Academic and Researcher Nanjing University of Chinese Medicine. References Recommended: Jelassi, T. Enders, A. (2008). Strategies for e-business: creating value through electronic and mobile commerce. 2nd Ed, Harlow, England: Prentice Hall. 9 Recommended: Kalakota, R. Robinson, M. (2001). e-Business 2.0: Roadmap for Success Boston, Addison-Wesley. E-Commerce Strategy Lesson Eight Lesson Eight Internal organization of e-business activities Strategyoptions Externalanalysis Internalanalysis Sustaining competitive advantage Internal organisation Implement