价值链管理Chapter09.ppt

Value Chain Management: Functional Strategies for Competitive Advantage Learning Objectives Explain the role of functional strategy and value-chain management in achieving superior quality, efficiency, innovation, and responsiveness to customers Describe what customers want, and explain why it is so important for managers to be responsive to their needs Explain why achieving superior quality is so important and the challenges facing managers and organizations that seek to implement total quality management Learning Objectives Explain why achieving superior efficiency is so important and the different kinds of techniques that need to be employed to increase it Differentiate between two forms of innovation, and explain why innovation and product development is a crucial component of the search for competitive advantage Four Ways to Create a Competitive Advantage Toyota’s Product Lineup Functional Strategies and Value-Chain Management Functional-level strategy plan of action to improve the ability of each of an organization’s departments to performs its task-specific activities in ways that add value to an organization’s goods and services Question? What is coordinated sequence of functional activities necessary to transform inputs into finished goods? A. Input chain B. Transformation series C. Value chain D. Value string Functional Strategies and Value-Chain Management Value chain coordinated series or sequence of functional activities necessary to transform inputs into finished goods or services customers value and want to buy Functional Activities and the Value Chain Functional Strategies and Value-Chain Management Value-chain management development of a set of functional-level strategies that support a company’s business-level strategy and strengthen its competitive advantage Functional Strategies and Value-Chain Management Product development engineering and scientific research activities involved in innovating new or improved products that add value to a pro