或招聘网站信用体系的建立.doc

哈 尔 滨 理 工 大 学 毕 业 设 计 题 目：全职招聘网信用体系建立研究 院 、 系： 管理学院市场营销专业 姓 名： 宋 梦 茹 指导教师： 马鸿飞 系 主 任： 马鸿飞 2012 年 2 月 20 日 全职招聘网信用体系的建立研究 摘 要 随着世界经济化、全球化的快速发展，中国已步入信息化时代；整个经济环境正变得越来越具有竞争性，人力资源作为企业中最活跃的部分，成为企业进一步发展的决定性力量。网络招聘市场呈现了巨大的潜力。网络招聘市场竞争日益激烈，招聘网站信用危机突显。 论文针对招聘网站信用危机这一问题进行了研究。论文绪论主要阐述了企业伦理的重要性与国内外研究现状。第二章对招聘网站营销环境做了宏观与微观分析，宏观从政治大环境、经济环境、社会文化、科学技术角度做的分析，微观对招聘网站营销环境做了SWOT分析，全面地解析了招聘网站市场现状。然后以全职招聘网站作为研究对象，对它的产品及服务做了全面的介绍与分析；并在此基础上总结出招聘网站在信用机制上存在的问题及原因。最后一章主要从信用档案及实名制建设、招聘企业自律、招聘网站信用机制完善及个人等角度对这些问题提出改进意见。 关键词：网络招聘；信用机制；评价机制；社交化；雇主品牌 Full time job network to establish a credit system research Abstract With the rapid development of global economic integration globalization, China has entered in the. The age of promotion of information technology. All the economic environment is becoming,more and more competitive, human resources as the most active part in the enterprise to become a decisive force for futher development of enterprises. The online recruitment market presents a huge potential. Competition between recruitment websites are also more and more fierce ,but also the credit crisis of recruitment website. The paper study the problem of the credit crisis in the recruitment website.Thesis introduction expounds the importance of business ehtics and research status.Chapter ll recruitment website marketing environment,the macro and micro analysis.Macro-political environment,economic environment,socio-cultural point of view of science and technology to do analysis.Micro recruitment website marketing environment SWOT analysis.Resolve the status of the recruitment site market.And then full-time job sites as a research object.Lts products and services a comprehensive introduction and analysis.On this basis,summed up the problems and causes of the recruitment website in the credit mechanism.The final chapter from the credit files and real-name system-building,recruitment of corporate self-r