包装印刷英U4.ppt

Task 2 Work in pairs. Translate the following terms into Chinese and then talk with your partner about what you know about each term. FOB (Freight on Board) ? CIF (Cost Insurance Freight) ? CFR (Cost Fright) ? EXW (Ex Works) ? Unit Price ? R/O Price (Run/On Price) Under normal circumstances, prices are quoted according to the processes required for printing. Therefore, the printing cost accounting should involve pre-press production costs, printing costs, finishing costs and material expenses. And pre-press production costs should consist of design fees, film proofing fees and plate fees etc. Printing costs usually relate to printing chromatic number, the number of paper and the cost of color. Finishing costs, however, depend on the cost of different procedures, types of work and technological requirements, such as binding, polishing, coating, bronzing, embossing and so on. Printing enterprises often adjust prices in line with their specific circumstances and market conditions. Some commonly used strategies for price adjustments are as follows: price reduction for a large number of orders; different prices for different customers; price discounts for payment in advance, etc. Sometimes, price adjustment is made only for a psychological reason. In the development of pricing for printed materials, enterprises may take some other factors into account, for example, printing quality and quantity, length of production cycle, transport distance as well as place of delivery and conditions. These factors will affect the price, too. Task 3 Read the passage again and discuss the following questions. You can refer to the words given. Task 4 Give a brief analysis of the following situation. Try to tell what strategy is used in it. You can refer to the pricing strategies mentioned in the passage. The original price of a book is 10 yuan /copy, but some businesses would like to adjust it to 9.98 or 9.99. Why would they like to