1营销——创造和获取顾客价值课件.pptVIP

Note to Instructor A visit to the Coke Web site always offers examples of building customer equity. They usually have a unique way of engaging the customer whether it be online games, music studios, or virtual worlds. Notes to Instructor This is a good slide to prompt discussion on personal observations and experiences. Discussion Questions Ask if students are from other countries and how consumers and marketers differ in their country. Have students reflect on how marketers are integrating social responsibility in their marketing messages. Probe to see if students believe there are differenc