《AXE男士香水广告创意分析.pptVIP

Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 诱惑女性，释放男性魅力 Unleash the chaos Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 摆脱固有模式和旧观念的束缚 突破定向思维 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 该AXE男士香水广告利用人们日常生活中最常见的厕所为背景。在看到两个厕所后人们潜意识地寻找男女厕所门上的区别标识，而此时发现左边的门上竟然没有标识，往右边一看，不禁一笑，原来原有的女士标识已经扑到男士标识身上了。再往右下角一看便了然为什么会发生这种情况，原来是AXE男士香水的魅力。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 以男女厕所的标识是代表男女，用女士标识扑向男士标识最简单直观的形象表现AXE男士香水对女士的吸引力之大，体现该产品诱惑女性，释放男士魅力的诉求点。也表达出AXE男香香氛中含有女性特别喜欢的味道，诱发不可抗拒男性魅力的特点。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.