《Ch03.pptVIP

QUESTIONS What are the different types of nonstore retailers? What factors will affect the growth of electronic retailing? Will consumers buy merchandise with important “touch-and –feel”attributes over the Internet? What types of companies are well positioned to become leaders in electronic retailing? Will the Internet lead to manufactures bypassing retailers to sell directly to consumers? NONSTORE vs STORE-BASED Benefits Provided by Different Channels 1. ELECTRONIC RETAILING Factors Affecting the Growth of Electronic Retailing 1.The ease to access 2.Perceived risk 3.Benefits of Shopping on the Internet --Why Do People Visit a Retail Site? Merchandise Assortments: - Convenience -Information to make good selections Price - Total cost to customer -Go to store, find right merchandise, return merchandise Social interaction Entertainment Who will be the winner? The Integration based on the Internet ----Catalog ---- Store based ---- Electronic Only ----Manufacture A magic rod to change the development mode of an enterprise “Sesame, sesame, open the door! 12 13 14 17 18 * * * * * Chapter 3 Nonstore Retailing-- Electronic Retailing and Catalogs Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. TM 3-11 Illustration - Judy Jamison - Part 1 Judy Jamison sits in front of her home electronic center reviewing her engagement calendar displayed on her TV screen. She sees that she has accepted an invitation to a formal cocktail party on Friday night and decides to buy a new dress for the occasion. She switches to her personal electronic shopper, FRED, and initiates the following exchange: FRED: Do you wish to browse, go to a specific store, or buy a specific item? Judy: Specific item. FRED: Type of item? Judy: Black dress. FRED: Occasion? (menu appea