白酒营销策略研究论文精选.doc

摘 要：琅琊台酒是青岛的本土酒类品牌，由于其长久的历史和高质量的产品一直被定义为鲁酒的经典代表。随着近几年我国白酒品种的不断增多，酿酒工艺不断成熟，产品质量也在不断提高，消费者的追求已经不仅仅局限于饮酒，更加注重文化和情感上的一种契合，对白酒的要求也越来越高。各大白酒品牌都相继加强了市场营销的力度，争相打造“文化酒”，力求满足消费者的需求。论文对琅琊台在青岛地区的销售现状进行分析，研究当前所面临的问题，为琅琊台今后的决策提供依据。 关键词：琅琊台酒 青岛市场 营销策略  Abstract: Langyatai?is a?Qingdao?local?brand of liquor?wine. It has been defined as the representative of lu wine due to the long histtory and high quality.With the rapid development in recent years of chinese liquor. Brewing technology?continues to mature, The quality of the products?is also rising, Consumers?are not limited to?dri