商务英语职业生涯规划.pptVIP

The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations. SWOT is an acronym for Strengths, Weaknesses, Opportunities, Threats. SO tactics: cultivate application-oriented graduates; take opportunities WO tactics: to perfect/complete education system; strengthen competitive edge. ST tactics: add more practical curriculums. Change the examine system. WT tactics: cultivate students’ creativity; choose practical textbooks; increase the teaching quality. PPT模板下载：/moban/ Where is the way Analysis on Business English major 组长： 组员： The situation Analysis Tactics Content 1 2 3 Statistical data from Mycos institution The employment situation The employment rate 2011 89.6% . 86.6 % 2008 85.5% 2007 87.5% Monthly salary (RMB) Average : 2011 2479 2009 2130 Undergraduates: 2011 2815 2009 2369 Vocational : 2011 2142 2009 1890 Unfavorable situation Employment environment in 2013 6.11million graduates and undergraduates 2.1million unemployed graduates More than 60.000 private enterprise closed Excessive job applicants Limited positions Dilemma SWOT ANALISIS SWOT Text Text Text What is your weakness ? Where is the opportunity ? What is your threat ? strength SWOT analysis weakness opportunity threat What is your strength ? Culture choice business language strengths Strength as a English major graduate foundation knowledge employment Weakness Concentrate on English only Lower mastery in both English and business Collages emphasis more on English less position Need for more skilled workers Too much job applicants Business English is a new emerging subject Education system Less practice curriculum Opportunities opportunities Foreign companies Translation International trade Teacher Free worker Private enterprise Product B